Skip to main content

Author: AppleOne

From Hotels to Hospitals: AppleOne Brings World-Class Healthcare Home to VisMin

CEBU CITY, PHILIPPINES AppleOne Medical Group (AMG), the healthcare arm of Cebu-based business group and developer AppleOne Group, is expanding its regional healthcare footprint across Visayas and Mindanao (VisMin) with a mission to bring advanced medical care closer to home.

By applying the same world-class service standards that earned its hospitality properties international recognition to healthcare delivery, AppleOne is building a medical system designed to reduce, and ultimately eliminate, the need for patients to travel to Manila for specialized treatment.

From Hospitality to Healthcare

While hospitals and hospitality may seem worlds apart, both share the same foundation of service. AppleOne is among the first in the Philippines to bring this rare convergence to life, applying the guest-centric approach of luxury hospitality to hospital operations.

This shift began in 2020 when AppleOne formed AMG to revitalize long-standing regional hospitals and transform them into future-ready medical institutions. By strengthening regional capabilities, families gain access to advanced care closer to home, minimizing disruption to work, schooling, and daily life.

“At AppleOne Medical Group, our goal has always been to elevate the standard of living in VisMin—through the places we build, the experiences we offer, and now, through the care we deliver,” says Ray Go Manigsaca, President and CEO of AppleOne Group.

“When we established AMG in 2020, it was a leap of faith at the height of the pandemic, but one guided by purpose and our belief in bringing world-class healthcare closer to home,” he adds.

shalom-timeline
United Shalom Hospital, Tacloban

AMG’s Growing Footprint in VisMin

VisayasMed Hospital, Cebu

Serving Cebu since 1952, VisayasMed addresses the region’s critical gap in advanced diagnostics and cancer care. The hospital partners with Singapore Diagnostics to operate a high-capacity laboratory serving up to 1,000 daily with tests previously only available in Manila. VisayasMed also houses the Singapore Cancer Center Inc., the first ESMO-certified oncology facility in the Philippines offering precision diagnostics and personalized treatment.

United Shalom Hospital, Tacloban

This pre-WWII eco-conscious facility brings sustainable healthcare access to Eastern Visayas, where provincial communities have historically faced long journeys for basic medical services. With 100 beds and planned ICU and NICU units, United Shalom is filling a vital gap in maternal and critical care for underserved areas in Visayas.

Brokenshire Medical Center, Davao

Founded in 1917, Brokenshire is closing Mindanao’s gap in tertiary and specialized care. Its Heart Institute, Chemotherapy Center, Stroke Unit, and CANDEV (the first hospital-based multidisciplinary center for children with special needs) address the region’s cardiovascular and neurological needs.

Aside from being among the few advanced institutions in the country providing IVF services, Brokenshire is the first and only facility in Mindanao to offer Hybrid Endolap Surgery with Spyglass, laser lithotripsy, and Indocyanin green capability, and the first in Asia to install a Dräger Atlan ceiling-mounted anesthesia machine.

Brokenshire Medical Center, Davao

Access and Impact

AppleOne’s approach goes beyond infrastructure. By working with top-tier medical professionals and local stakeholders, AMG aims to strengthen healthcare systems across VisMin.

Long-term plans include the development of a hub-and-spoke healthcare model, featuring satellite outpatient centers and primary care facilities located within a 50-kilometer radius of its flagship hospitals. This strategy aims to improve access to quality healthcare, particularly for underserved communities. As of early 2026, AMG continues to scale this model to strengthen regional healthcare systems and improve long-term access across VisMin.

“This is just the beginning,” Manigsaca shares. “Our vision is not just to develop hospitals, but to cultivate a system where competent and compassionate healthcare is the standard, not the exception.”

AppleOne Group Appoints Independent Directors, Strengthens Governance for Long-Term Sustainability

CEBU CITY, PHILIPPINES — Cebu-based property developer and diversified business group AppleOne Group has strengthened its corporate governance with the appointment of three independent directors to its Board, marking a significant milestone in the company’s long-term institutional development.

The newly appointed independent directors are among the most respected figures in the Philippine financial sector, bringing deep expertise in banking, capital markets, and corporate governance to support AppleOne’s next phase of growth.

Rene J. Buenaventura is a veteran with deep roots in the banking sector. He is the Vice Chairman of Equicom Manila Holdings and an independent director for various major corporations including GT Capital Holdings, Inc., Lorenzo Shipping Corporation, UBS Investments Philippines Inc., and DDMP REIT, Inc. His background as a Certified Public Accountant (CPA) and former bank CEO provides the board with rigorous oversight of internal controls and financial discipline.

Michael S. Chua is a senior banking executive with over 30 years of experience in financial services. He previously served as Chief Country Officer of Deutsche Bank Philippines, following a career in senior leadership roles across treasury, foreign exchange, fixed income, transaction banking, and corporate banking. He has also been active in industry associations, including the Bankers Association of the Philippines, where he chaired subcommittees on derivatives, foreign exchange, and treasury certification. Michael graduated magna cum laude from Ateneo de Manila University with a degree in Management Engineering and holds an MBA from the Asian Institute of Management. His role is pivotal in ensuring the company maintains the “disciplined balance sheet” that the company envisions as the foundation for future self-sustained growth.

Stephen CuUnjieng is a distinguished investment banker and senior advisor with over 40 years of experience in investment banking in the Asia-Pacific Region on mergers and acquisitions (M&A), and capital market transactions. He has held leadership roles at Evercore Asia, Macquarie, and Merrill Lynch, among other investment banks. He also served on the board of directors of prominent Philippine companies, including First Philippine Holdings, Century Pacific Food, and Aboitiz Equity Ventures, among others. His global perspective on capital markets gives AppleOne Group a sophisticated edge in its expansion ventures.

The newly appointed independent directors also shared their perspectives on joining AppleOne and contributing to its long-term growth strategy.

CuUnjieng described the appointment as an opportunity to support the continued development of tourism and business outside Metro Manila, “It was an honor to join AppleOne’s board as it is unique and exciting to help a leader in developing tourism and business outside of Metro Manila. As my mother is Cebuana and having previously been associated with Cebu based companies it is an honor to assist again.”

Highlighting the company’s trajectory, Chua remarked, “I am delighted and honored to join the Apple One group, and I sincerely thank its founders Ray and Venus for inviting me to the board; the road ahead for Apple One is exciting, and I look forward to working with the board and the rest of the team in contributing to its future growth.”

Buenaventura likewise welcomed the opportunity to contribute his experience to AppleOne’s growth journey and long-term value creation, underscoring his commitment to active board engagement and nation-building.

“I am glad to have been invited to be an Independent Director of the Apple One Group which I readily accepted. It presents an excellent opportunity to be part of the progress of a company founded by a visionary leader,” he said.

Alongside the independent directors, several senior executives were also appointed to the Board. Leif P. Bajarias, Executive Vice President for Finance and Operations, and Ma. Charina M. Fuentes, Senior Vice President for Strategic Finance, were named Executive Directors, with Fuentes also appointed as Treasurer.

To further strengthen governance and compliance, Atty. Theresa Marie P. Dela Peña, Director for Corporate Compliance, was appointed Corporate Secretary and Compliance Officer, while Atty. Camille D. Recalde, External Counsel, was designated Assistant Corporate Secretary.

Founded over 15 years ago by Ray Go Manigsaca and Engineer Venus Manigsaca, AppleOne has grown from a founder-led enterprise into a diversified real estate and hospitality company with a growing national footprint.

AppleOne Group’s newest property located in Lapu-Lapu City. The Mahi Center is a mixed-use development featuring a 5-floor Office Tower, a 3-floor boutique lifestyle mall, and global hotel brand Fairfield by Marriott Cebu Mactan.

As the company enters its next phase of expansion, strengthening governance, accountability, and financial discipline has become a strategic priority. “AppleOne was built through struggle, sacrifice, and hard work. We did not build this overnight,” said Ray Go Manigsaca, Chairman of the Board, during the company’s most recent board meeting held on December 5, 2025 at Sheraton Cebu Mactan Resort.

“Our vision is to build an institution that will last for generations,” Manigsaca added. “An empowered and independent board allows us to uphold strong governance, maintain a disciplined balance sheet, and support sustainable growth that stands on its own.”

With its expanded board and strengthened governance framework, AppleOne Group reinforces its commitment to transparency, accountability, and disciplined growth. The move positions the company to scale responsibly, strengthen investor confidence, and build long-term resilience across its diversified portfolio.

AppleOne Group Appoints Independent Directors, Eyes Long-Term Sustainability 

AppleOne Group has officially marked a transformative breakthrough in its corporate history by welcoming a distinguished panel of independent directors to its Board. 

For over 15 years, AppleOne Group has been defined by the vision and grit of its founders, Ray G. Manigsaca and his wife, Engr. Venus H. Manigsaca. Since its foundation, the Manigsaca couple has guided the company’s strategic direction. 

“AppleOne was built through struggle, sacrifice and hard work. We did not build this overnight,” Ray said in his opening remarks as Chairman of the Board during the Board’s most recent meeting last December 5, 2025 at Sheraton Cebu Mactan Resort. 

“Venus and I started this company with very limited resources, relying on determination and grit. Those beginnings shared who we are today,” he added. 

As the company prepares to pursue major milestones, the Manigsacas recognize that the next phase of growth requires more robust leadership. This realization has prompted the company’s transition from a “founder-driven organization to one that is structured, transparent, and disciplined,” preparing the company for larger responsibilities and long-term sustainability. 

A New Chapter in Governance  

The newly established board is a strategic expansion of the company’s leadership. The board now adds two executive directors and three independent directors, evolving from its original founder-centric foundation. This development ensures that the company is guided by a collective leadership that is accountable to its long-term institutional goals. 

In his address to the board, Ray framed the transition as an essential step towards growing the company into a true institution. 

“Our vision is to build an institution that will last for generations,” Ray said. “A company strengthened by an empowered and independent board, guided by governance and accountability.”  

“Part of this transformation is ensuring that AppleOne stands independent from our other businesses, with clear structures and a disciplined balance sheet that can support its own growth,” he added. 

A Powerhouse Board of Directors 

The three newly appointed independent directors are among the most respected figures in the Philippine financial landscape, each bringing a specialized discipline to the AppleOne Group boardroom.  

Rene J. Buenaventura is a veteran with deep roots in the banking sector. He is the Vice Chairman of Equicom Manila Holdings and an independent director for various major corporations including GT Capital Holdings, Inc., Lorenzo Shipping Corporation, UBS Investments Philippines Inc., and DDMP REIT, Inc. His background as a Certified Public Accountant (CPA) and former bank CEO provides the board with rigorous oversight of internal controls and financial discipline.  

Michael S. Chua is a senior banking executive with over 30 years of experience in financial services. He previously served as Chief Country Officer of Deutsche Bank Philippines, following a career in senior leadership roles across treasury, foreign exchange, fixed income, transaction banking, and corporate banking. He has also been active in industry associations, including the Bankers Association of the Philippines, where he chaired subcommittees on derivatives, foreign exchange, and treasury certification. Michael graduated magna cum laude from Ateneo de Manila University with a degree in Management Engineering and holds an MBA from the Asian Institute of Management. His role is pivotal in ensuring the company maintains the “disciplined balance sheet” that the company envisions as the foundation for future self-sustained growth.  

Stephen CuUnjieng is a distinguished investment banker and senior advisor with over 40 years of experience in investment banking in the Asia-Pacific Region on mergers and acquisitions (M&A), and capital market transactions. He has held leadership roles at Evercore Asia, Macquarie, and Merrill Lynch, among other investment banks. He also served on the board of directors of prominent Philippine companies, including First Philippine Holdings, Century Pacific Food, and Aboitiz Equity Ventures, among others. His global perspective on capital markets gives AppleOne Group a sophisticated edge in its expansion ventures. 

Several executives from AppleOne Group have also joined the Board. Leif P. Bajarias, Executive Vice President for Finance and Operations, was appointed as Executive Director, alongside Ma. Charina M. Fuentes, Senior Vice President for Strategic Finance. In addition to her role as Executive Director, Fuentes will serve as the AppleOne Group’s Treasurer. 
 
Furthermore, Atty. Theresa Marie P. Dela Peña, Director for Corporate Compliance, was named Corporate Secretary and Compliance Officer, while Atty. Camille D. Recalde, External Counsel, was designated as Assistant Corporate Secretary. 

A Foundation for the Future  

Ray expressed profound gratitude for the new directors, noting that their presence brings a vital sense of balance, objectivity, and discipline.  

“AppleOne has the assets, the people, and the values to succeed,” Ray said. “With discipline, consistency, and collective leadership, I am confident we will reach our goals.”  

As the company moves forward, this new governance structure serves as a promise to stakeholders: AppleOne Group will become a stronger, more sustainable, and world-class institution that future generations can be proud of.

Fairfield opens as first Marriott city hotel in Mactan

MACTAN, CEBU — Fairfield, Mactan’s first-ever Marriott city hotel, officially opens on December 19, 2025, marking a new chapter for the island’s hospitality landscape. The hotel forms part of Mahi Center (with the mall being set to open the day prior), a mixed-use commercial property owned and developed by AppleOne Group, signaling the group’s continued vision to elevate hospitality in Cebu.

Fairfield showcases a modern, intuitive design and offers 89 standard twin rooms, 94 standard queen rooms, and 13 deluxe queen rooms, totaling 196 rooms. It also features two flexible meeting spaces covering 256.22 sqm, a fitness center, and an all-day dining restaurant. Guests can expect smart amenities, attentive service, and a serene atmosphere—all reflected in the property’s warm, Scandinavian-inspired aesthetic. This thoughtful blend of design and world-class hospitality raises the bar for Cebu’s urban hotel scene.

Located just five minutes from the Mactan-Cebu International Airport (MCIA), Fairfield by Marriott Cebu Mactan offers travelers a seamless balance of comfort, convenience, and the signature warmth of Filipino hospitality. Designed for both business and leisure, the property serves as an ideal base for exploring Cebu’s sights, culture, and coasts.

Mactan’s next chapter

As AppleOne’s second Marriott-branded property, following the Sheraton Cebu Mactan Resort, Fairfield brings a distinct “bleisure” approach to the island by bridging the energy of the city with the ease of resort living. Its strategic location within Mahi Center places guests in a growing hub where business, dining, and lifestyle converge, offering a stay that feels both connected and uncomplicated.

“Fairfield by Marriott Cebu Mactan represents more than just a new hotel. It’s an invitation to experience Cebu with greater ease and authenticity,” shares Dottie V. Würgler, Multi-Property General Manager of Sheraton Cebu Mactan and Fairfield by Marriott Cebu Mactan. “We’re excited to welcome guests into a space where comfort, convenience, and genuine care come together, right here at the gateway of Mactan.”

Gateway to discover Cebu

Fairfield’s location makes it an ideal base for exploring Mactan and beyond. Its proximity to world-class beaches, heritage attractions, dive sites, and commercial hubs gives guests easy access to both leisure and business destinations, whether they’re seeking a sun-soaked weekend, a culinary escape, or a quick work trip that maximizes every minute.

The hotel’s opening also comes at a time when Cebu continues to rebuild and move forward, making Fairfield’s debut a fitting reflection of the island’s quiet resilience and steady progress.

Mahi Center comes to life

The launch of Fairfield marks Mahi Center’s first operational milestone as Mactan’s newest lifestyle destination. This vibrant development blends business, leisure, and community with an expanding lineup of brands, including Lapu-Lapu City’s first ever ABACA Baking Company, S&R New York Style Pizza, and the return of the area’s only KFC. Additional tenants span food & beverage, retail & personal care, technology stores, and more, creating a lively hub for locals and visitors alike. (Full lineup of tenants can be found in the annex below, and in this post.)

“This opening is deeply personal for us,” shares Samantha Manigsaca, VP for Hospitality at AppleOne Group. “Cebu has always been our home, and every project we build is rooted in that connection. With Fairfield by Marriott Cebu Mactan, we wantedto create a place that reflects Mactan’s quiet strength and optimism. A space where people can come together, feel cared for, and experience what makes Cebu so special.” Fairfield by Marriott Cebu Mactan officially opens on December 19, 2025, welcoming guests to a new era of city hospitality, defined by simplicity, sincerity, and heart. For more information, visit Fairfield by Marriott Cebu Mactan .

Inline Tenants within the Mahi Center and their Opening Dates:

December 18

  • KFC
  • Cebuana Lhuillier
  • Ideal Vision

December 22

  • Watsons
  • Zus Coffee

Kiosks/Counter Tenants

December 18

  • Goldilocks
  • Ian Darcy
  • Digibloc
  • Cellnote
  • Leylam
  • Human Nature
  • Oro China
  • Core Pacific
  • Kettle Korn
  • Fruitas
  • Balai Pandesal
  • Friends Fries

What Drives Success? Samantha Manigsaca Reveals Her Greatest Motivation in Latest Podcast Guesting 

In the latest episode of the podcast “Inspiring Women in Hospitality” founded and hosted by Naureen Ahmed, AppleOne Group VP for Hospitality Samantha Manigsaca shares her success journey and her vision for the next generation of hoteliers. 
 
The podcast series features successful women from the industry, exploring their career journeys, the lessons they’ve learned, and the sources of inspiration that drive them. 
 
To start off the episode, Samantha reflected on her journey as a young girl helping her parents host guests, which sparked her interest in the field. 
 
“It was really something that I can go way back when I was a child. When I was younger, my parents always loved to host people at home . . . it was always me that was preparing. So this is where I saw my passion for hospitality.” 

As a second-generation leader of their family business, Samantha witnessed the humble beginnings of AppleOne Group, from the very first property it developed to its current status as a multi-industry company. 
 
“So I reached my undergrad. I had the option to do business management or hospitality,” she shared with Naureen. Needless to say, hospitality was an obvious choice for her. 
 
“It was my own choice, my parents fully supported what I love to do . . . For Filipinos, hospitality is very natural, right? So I think I’m just in the perfect industry,” she furthered. 
 
Still, Samantha’s success journey wasn’t a walk in the park. While in the middle of her internship for her master’s degree, the pandemic hit. 

Screenshot from the Inspiring Women in Hospitality Episode #210

“I was in the US during that time, doing an internship in the middle of the program. Then my internship was cut short. So, I was stuck in the US for eight months,” Samantha shared. 
 
Determined to complete her master’s degree on time, she made the most of every opportunity available to her after returning home to the Philippines. In 2021, when Sheraton Cebu Mactan Resort was still in its pre-opening stage, she was allowed to continue her internship at the property. Fast forward to today, and she now leads the hospitality arm of AppleOne Group. 

“Everything that happens to you molds your next step. I never expected myself to be here today. But then the pandemic happened, everything else happened, and this is why I’m here. And I’m grateful that all these things happened, because it made me who I am today. And I think the experiences have really helped me a lot in terms of being a colleague, being an employee, being an owner and operator,” she reflected. 
 
Drawing on her years of experience in the field, Samantha found a new passion: mentoring the next generation of leaders. 
 
“I really want to mentor the next generation because I feel like that was what I didn’t have when I joined the hospitality industry. I think there was a huge gap between the experts and the next generation, which is my generation now,” she explained. 
 
For Samantha, understanding one’s reason for doing what they do is vital to thrive. “I want to support women, most especially those who want to know their why, who want to identify their why, no matter what age,” she added. 
 
She further expressed that “it takes a lot of heart and humility, it takes a lot of patience, but for as long as you actually know what you really want, which is what is inside your heart, and the passion that you really want, no matter what’s gonna happen, you always go back to it. So, it’s very important to know your why.” 
 
Ultimately, Samantha’s motivation stems from the three H’s that serve as her pillars in her journey: hospitality, heart, and humility. These values she learned from her greatest inspiration – her parents. 

Listen to the full episode here: https://open.spotify.com/episode/3mHgqgTLzFoNTCIfs0YiDU?si=BWuHv0pdT_mOwWBszgCVTg  

Sheraton Cebu Mactan Celebrates Dual Michelin Recognition in the Philippines’ First-Ever Michelin Guide

MACTAN, CEBU— Known for its turquoise waters, vibrant marine life, and seamless blend of island calm and cosmopolitan energy, Mactan Island has long drawn visitors from around the world. This year, as the Michelin Guide officially debuts in the Philippines, the island celebrates a remarkable milestone — Sheraton Cebu Mactan, owned and developed by AppleOne Group, earns dual recognition from the prestigious guide, further cementing its place on the global hospitality map.

Leading the honors is DIP Nikkei, a Michelin Selected restaurant renowned for its refined modern Nikkei cuisine. It masterfully blends Japanese precision with Latin American flair, showcased through captivating ocean views and designer interiors—herringbone parquet floors, mosaic walls, and rattan chairs—that craft a refined yet unpretentious vibe.

This elegance extends to an expertly curated menu starring ceviche hiramasa & hotate tiradito and 16-hour cochinillo lechal confit, all elevated by charming professional service, inventive cocktails, and a modest wine list. DIP Nikkei embodies Mactan’s irresistible seaside soul, inviting diners to savor this harmonious culinary fusion.​

The resort itself also received Michelin Selected distinction, recognized for offering an exceptional hospitality experience that blends thoughtful design, elevated service, and an authentic sense of place, bringing to life a contemporary vision of coastal luxury that’s relaxed, connected, and distinctly Filipino.

Redefining coastal luxury

While Mactan has long served as Cebu’s gateway for tourism, the Michelin recognition marks a new chapter in its evolution, from a stopover to a true destination. Set along a white-sand stretch of coastline just 30 minutes from the airport, Sheraton Cebu Mactan invites travelers to step directly into resort living that is both elevated and easy, proving that luxury can feel both world-class and welcoming.

According to the Michelin Guide, “Sheraton Cebu Mactan Resort is the perfect base for exploring Cebu’s beaches and cultural sites,” with its island-largest rooms and suites featuring balconies, soaking tubs, and garden or sea views—plus a six-room spa, kids’ club, watersports, and expansive pool for seamless relaxation and adventure. This coastal haven transforms every stay into an unforgettable blend of Filipino warmth and global sophistication.

Sunset at Sheraton Cebu Mactan Resort

The recognition also reflects AppleOne Group’s broader vision to uplift hospitality across the Visayas and Mindanao through global partnerships, region-first developments, and investment in local culinary innovation.

Within the resort, that vision comes to life through diverse dining experiences from Nikkei creations at DIP, to Mediterranean flavors at Buhi Bar, to modern Filipino favorites at 5 Cien, and an artisanal bakery-café at the lobby. Together, these outlets showcase the depth and consistency that helped Sheraton Cebu Mactan earn its Michelin nod.

Celebration of place and people

“This milestone is a testament to Mactan’s potential: to move beyond being just a gateway and stand confidently as a destination in its own right,” shares Dottie V. Würgler, Multi-Property General Manager of Sheraton Cebu Mactan Resort. “Excellence should not be concentrated in just one city. Mactan has its own contemporary, coastal identity that’s deeply Filipino yet globally resonant. This recognition affirms that.”

“This recognition reinforces what we’ve always believed, that Cebu has the talent, heart, and world-class potential to stand proudly on the global stage,” adds Samantha Manigsaca, VP for Hospitality at AppleOne Group. “Sheraton Cebu Mactan reflects how the island continues to grow. One that’s rooted in its culture, elevated by its people, and open to the world.”

As the holiday season welcomes travelers to the island, Sheraton Cebu Mactan’s dual Michelin recognition stands as both a celebration of Filipino excellence and an invitation to experience the Philippines anew through genuine warmth, modern craftsmanship, and the quiet confidence of Cebu’s hospitality.

AppleOne Group Executives Impart Key Insights at Asia’s Leading Hospitality Forums

The past months have been a season of significant engagement for AppleOne Group across the Asia Pacific region, with our top executives sharing their insights and expertise at several of the hospitality industry’s most prestigious conferences.

From discussions on women in leadership and the evolution of luxury hospitality to investment fundamentals and market diversification, our executives were at the forefront, sharing strategic perspectives that resonated with industry leaders and stakeholders.

Read the full recap below.

IHIF Asia – Regent, Hong Kong (September 17, 2025)

Samantha Manigsaca, AppleOne Group VP for Hospitality, contributed her expertise at the International Hospitality Investment Forum (IHIF) Asia in Hong Kong. Joining three other accomplished women leaders, Samantha served as a panelist for the compelling discussion, “Women in Hospitality: Breaking Barriers, Leading the Change.”

samantha manigsaca appleone vp for hospitality speaks at IHIF Asia
AppleOne Group VP for Hospitality Samantha Manigsaca (second from right) sharing her insights on the “Women in Hospitality” panel at IHIF Asia 2025. (Photo Credit: IHIF Asia)

Their diverse perspectives and experiences highlighted the practical ways women are achieving success in the male-dominated hospitality industry, inspiring the next generation of women leaders.

When asked about her definition of success, Manigsaca responded, “Success to me means that the people around me can thrive and succeed on their own. As a woman, I’ve seen how challenging it is to navigate circumstances that hinder you from succeeding, which is why I value supporting others in their own journey.”

IHIF Asia is the premier hospitality investment conference for the Asia-Pacific region, gathering over 500 delegates and investors from 33 countries where inbound, outbound, and intraregional capital connect.

8th Hospitality Philippines Conference – Marriott Manila (September 17, 2025)

Leif Bajarias, AppleOne Group Chief Financial Officer, contributed his expertise during the discussion on “Diversifying Investment: How to Approach Mixed-Use Developments in the Philippine Hotel Market” at the 8th Hospitality Philippines Conference (HPC) in Manila.

The session highlights the growing trend and significant potential for investors in mixed-use developments within the Philippines. The discussion covered both the challenges and the abundant opportunities of investing in these properties, detailing how investors can drive higher returns by capitalizing on multiple revenue streams.

leif bajarias appleone cfo panelist 8th hospitality philippines conference
The panel line-up for the “Diversifying Investment: How to Approach Mixed-Use Developments in the Philippine Hotel Market” discussion at the 8th Hospitality Philippines Conference, featuring AppleOne Group CFO Leif Bajarias (second from left). (Photo Credit: Hospitality Asia Event Series)

Leif emphasized how the AppleOne Group creates purposeful developments and services that harness diverse revenue streams and valuable synergies, thus creating resilient, capital-efficient projects that generate sustainable, long-term value for partners.

The Hospitality Philippines Conference brings together over 500 pre-qualified delegates and more than 100 esteemed speakers from across the Philippine hospitality and tourism industry.

ITB Asia – Marina Bay Sands, Singapore (October 15, 2025)

Following her successful engagement in Hong Kong, Samantha presented at the Internationale Tourismus-Börse Berlin (ITB) Asia in Singapore.

Samantha’s talk focused on “The Evolution of Luxury Hospitality: Trends, Transformation, and Emerging Markets.” She illustrated the fundamental shift in luxury hospitality, moving from opulence and exclusivity toward personalization, authenticity, sustainability, and cultural immersion. She further detailed the global trends actively shaping the luxury sector today.

Emphasizing the company’s active role in this evolution, Samantha shared, “For us at AppleOne, the vision has always been to create environments that honor both place and people, where global standards meet local soul, and where every development feels anchored in heritage and responsibility.”

ITB Asia is Asia’s leading B2B travel trade show and convention, gathering over 18,000 participants and thousands of exhibiting companies globally for the MICE, Corporate, Leisure, and Travel Technology sectors.

HICAP 2025 – Fairmont Singapore & Swissotel the Stamford (October 22-24, 2025)

In the recently concluded Hotel Investment Conference Asia Pacific (HICAP), both Samantha Manigsaca and Leif Bajarias were influential contributors, sharing their expertise in their respective fields.

Samantha participated in the foundational panel, “Hotel Investments 101 – From Acronyms to Zoning,” together with four other distinguished leaders. The session outlined the key principles, structures, and strategies behind successful hotel investments, covering everything from financing and branding to development planning.

samantha manigsaca appleone group vp for hospitality panelist at HICAP
AppleOne Group VP for Hospitality Samantha Manigsaca (center) takes the stage with the expert panel on “Hotel Investments 101 – From Acronyms to Zoning” at HICAP 2025. (Photo Credit: HICAP)

Leif engaged in the high-level discussion, “Views from the Boardroom – Round Two.” He and four other panel members discussed a comprehensive range of topics critical to executive leadership, including capital growth and strategic expansion, Environmental, Social, and Governance (ESG), purpose & stakeholder value, and governance and leadership alignment.

Marking its 35th year, HICAP is the annual gathering place for the Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe.

leif bajarias appleone cfo panelist at HICAP
AppleOne Group CFO Leif Bajarias (first from left) with fellow panelists sharing crucial insights during the high-level “Views from the Boardroom – Round Two” session at HICAP 2025. (Photo Credit: HICAP)

The extensive presence of AppleOne Group’s leadership at these notable gatherings of industry leaders highlights the diversity and depth of expertise that we offer to our partners and the wider industry.

We look forward to continuing this vital discourse, driving innovation, and reinforcing our commitment to building sustainable, purpose-driven value across the dynamic Asia Pacific landscape.

Mahi Center: Where Business, Leisure, and Economic Progress Meet in Mactan, Cebu

Mahi Center

MACTAN, CEBU — As Cebu cements its place as a global hub for tourism, business, and investment, Mahi Center, owned and developed by AppleOne Group, is poised to play a defining role in shaping the island’s next growth chapter.

Strategically located less than 10 minutes from Mactan-Cebu International Airport, the upcoming mixed-use development will bring together retail, office, and hospitality components in one integrated ecosystem, purposefully designed to meet the evolving needs of businesses, communities, and tourists alike.

A catalyst for Cebu’s growth story

Despite high office and condo vacancies in Metro Cebu, Colliers Philippines highlights the enduring demand for mixed-use developments like Mahi Center,. By combining workspaces, retail, and leisure, Mahi Center offers flexible, future-ready spaces that foster vibrant synergies and diversified revenue streams, strengthening Mactan’s role as Visayas and Mindanao’s (VisMin) gateway for opportunity.

“With Mahi Center, we are creating more than just spaces. We are creating opportunities,” said Leif Bajarias, Chief Financial Officer at AppleOne Group. “This development is a catalyst that connects business, leisure, and tourism, enabling partners to thrive as Mactan continues to expand its place in the Philippines’ economic and tourism ecosystem.”

Leisure and business convergence

Mahi Center is at the forefront of driving Mactan, Cebu’s rise as a dynamic business and leisure destination, standing tall alongside Cebu City and Manila. By transforming the island into a vibrant hub where locals, workers, and visitors converge, it positions Mactan as a vital player in the region’s growth story.

Ideally located near the Mactan Export Processing Zone (MEPZ), Mactan-Cebu International Airport (MCIA), and surrounding business areas, Mahi Center serves a strong customer base from these economic zones. It is also an ideal Business Continuity Plan (BCP) site for manufacturing firms, BPOs, and other resiliency-focused companies, thanks to its proximity to the MEPZ/MCIA grid and its seamless accessibility.

Anchored by a portfolio of popular brands, including Metro Supermarket, KFC, S&R New York Style Pizza, Abaca Baking Co., and the exciting new addition of Oretachino Curry Ya, the first franchise from Osaka, Japan to open in the Philippines, Mahi Center offers premium retail and dining experiences that complement its state-of-the-art office spaces. These spaces attract BPOs, startups, and established enterprises seeking to leverage Cebu’s international gateway with integrated amenities designed to enhance productivity and employee well-being.

More than just a commercial development, Mahi Center generates employment, stimulates the local economy, and elevates Mactan’s stature as a thriving tourism and investment hub. By blending commerce, culture, and connectivity, it ignites Mactan’s economic transformation and sets a new standard for vibrant urban living on the island.

Hospitality that complements Cebu’s tourism and MICE growth

Tourism continues to anchor Cebu’s economy. The Department of Tourism has identified MICE opportunities as a major growth driver, with upcoming facilities expected to boost arrivals.

Fairfield by Marriott Cebu Mactan at Mahi Center brings together leisure and business, delivering world-class service within arm’s reach. It caters to both leisure travelers and event delegates, bringing together comfort, convenience, and flexible meeting spaces.

With Marriott Bonvoy’s global loyalty network and its role as a transit-friendly hotel and business venue, Fairfield creates a dynamic convergence of work and leisure. It not only boosts foot traffic to Mahi Center’s retail and office spaces but also enhances Cebu’s position as a premier destination for both business and leisure.

Building resilience through mixed-use synergies

Mixed-use developments build resilience by diversifying markets, and AppleOne’s success with Sheraton Cebu Mactan Resort, the upcoming JW Marriott Panglao Island Resort & Spa, and Radisson Blu Hotel & Residences Cagayan de Oro proves its ability to attract global partners and create lasting value.

Mahi Center, awarded Best Mixed Use Architectural Design at the 11th PropertyGuru Philippines Property Awards, continues to be a rising, vibrant hub with the potential of driving Cebu’s economic growth and local convenience.

“Our vision is to build an ecosystem where work, retail, tourism, and hospitality fuel lasting growth for all,” said Jheng Caballero, Vice President for Leasing. “We invite visionary brands to help shape Mactan’s future as a dynamic hub.”

For more information, visit the official Facebook page of Mahi Center at www.facebook.com/MahiCenterMactan.

More Than a Getaway: Cebu’s Ascent as a Destination to Visit, Live, and Invest

Sheraton Cebu Mactan Resort

CEBU CITY, PHILIPPINES — Cebu has long been celebrated for its white-sand beaches, rich heritage, and trademark warmth. Today, it is stepping onto the global stage not only as a tourism hub but also as an emerging center for high-value investments and branded living. With international recognition and strong market momentum converging, Cebu is becoming one of the Philippines’ most compelling growth stories in both hospitality and real estate.

Earlier this year, the Michelin Guide expanded its Philippine hotel selection to 20 properties — a list that, unlike its famed restaurant stars, recognizes hotels and resorts for their design, service, and guest experience. 

Among those honored was Sheraton Cebu Mactan Resort, owned and developed by Cebu-based AppleOne Group. For Mactan, this inclusion affirms what travelers have increasingly come to realize, that the island is no longer just a gateway destination but a contender for world-class luxury living.

At Sheraton Cebu Mactan, global standards are brought to life through the Queen City’s own natural and cultural identity. The resort preserves the massive limestone boulders found on-site, allowing the landscape itself to shape the architecture. Interiors of local wood, woven textures, and open-air spaces echo Cebuano warmth while carrying a refined, international polish.

That sense of balance is also evident in its experiences. Buhi Bar, its beachfront hub, draws guests from lively afternoons into golden-hour sunsets. Dining highlights include 5 Cien, which reimagines global flavors with Cebuano touches, and Dip, which offers a Nikkei concept that reflects Mactan’s openness to world influences.

Lagoon Pools, The Residences at Sheraton Cebu Mactan

Even in its sourcing, the resort stays rooted in community as breads are supplied by a local bakery, while the gift shop showcases Cebuano artisans, ensuring that global hospitality is anchored in local pride.

“Being included in the Michelin Guide shows how Cebu is setting new benchmarks for luxury hospitality. All of us at Sheraton Cebu Mactan are proud to help put Mactan Island on the global stage by offering experiences that are rooted in place yet world-class in execution,” said Dottie Wurgler-Cronin, General Manager, Sheraton Cebu Mactan Resort.

The Residences at Sheraton Cebu Mactan

The recognition also comes at a time when branded residences are seeing remarkable global momentum. Data from Global Branded Residences (GBR) shows that these developments command a 30-40% premium over non-branded properties and are projected to grow by 70% worldwide in the next five years, driven by buyers’ preference for trust, quality, and lifestyle integration.

This global appetite is mirrored in the Philippines, with Cebu emerging as a clear growth driver. The 2026 Philippine Hotel Industry Outlook report by Leechiu Properties identifies the island as one of the country’s strongest markets for both tourism and real estate, sustained by resilient domestic demand and rising international arrivals, particularly from East Asia and the United States.

It is at this intersection of global recognition and market demand that The Residences at Sheraton Cebu Mactan comes into focus. Here, homeowners are not just acquiring property but are buying into the same world-class lifestyle that earned the resort its Michelin recognition. With private living spaces, exclusive access to resort-style amenities, and the credibility of the Sheraton brand, the residences carry the prestige of being part of a destination now validated on the global stage.

“The growing demand for branded residences reflects a shift in how people invest. They want both lifestyle and long-term value. With Cebu’s rise as a luxury hub, The Residences at Sheraton Cebu Mactan offers that rare balance,” said Leif Bajarias, Chief Financial Officer, AppleOne Group.

For travelers, Cebu’s ascent promises unforgettable stays. For investors and homebuyers, it signals an opportunity to be part of a destination where world-class recognition meets long-term value. With Sheraton Cebu Mactan at the forefront, Cebu is shaping its own benchmark for luxury hospitality and living, one that is proudly local yet globally celebrated.

VisMin on the Rise: AppleOne’s Role in Shaping Growth Beyond Metro Manila

Cebu City, PHILIPPINES — The Philippines’ growth story is no longer confined to Metro Manila. Central Visayas led the nation in 2023 with 7.3% GRDP growth, and tourism in the region surged by nearly 80% in 2024, generating over ₱125 billion in revenue and supporting 1.5 million jobs. These numbers signal a structural shift: Visayas and Mindanao (VisMin) are no longer emerging players but central drivers of national progress.

Against this backdrop, Cebu-based AppleOne Group is positioning itself not just as a developer, but as a partner in the South’s transformation, creating spaces and services that elevate lifestyles, drive economic activity, and bring world-class standards to VisMin’s doorstep.

“We have always believed in the strength and potential of VisMin. By investing in world-class hospitality, healthcare, and energy, we are ensuring that growth in the region is inclusive, future-ready, and value-creating not only for our company but for the communities we serve,” said Ray Go Manigsaca, President and CEO of AppleOne Group.

Riding the rise of regional tourism

As travel preferences shift toward more authentic regional experiences, VisMin has become a prime destination. Cebu remains a hub for leisure and business travel, anchored by the Sheraton Cebu Mactan Resort and The Residences at Sheraton Cebu Mactan under General Manager Dottie Wurgler-Cronin, which have set a new benchmark for branded luxury in the Queen City.

AppleOne is also set to open the Mahi Center in Lapu-Lapu City, less than 10 minutes from the airport, featuring office spaces, a boutique mall, and Fairfield by Marriott Cebu Mactan—a global business hotel designed for both leisure and business travelers. Leasing is being led by Jheng Caballero, VP for Leasing. Meanwhile, Diamond Suites and Residences in Cebu City continues to serve business and city-based travelers with its strategic location and modern amenities. 

Building on this Cebu portfolio, AppleOne is expanding across VisMin with two landmark developments: JW Marriott Panglao Island Resort & Spa with its residential counterpart JW Marriott Residences Panglao, and Radisson Blu Hotel & Residences CDO—the first five-star hotel and branded residence in the city. Together, these projects underscore AppleOne’s commitment to shaping emerging destinations into world-class hubs for tourism, lifestyle, and business.

“Our focus is on bringing globally recognized brands into high-growth destinations across VisMin, where demand continues to outpace supply. With our current developments and those in the pipe, we aim to set new benchmarks for luxury while unlocking long-term value for our stakeholders,” said Sam Manigsaca, VP for Hospitality, AppleOne Group.

Decentralizing specialized care

For decades, patients in the South had to travel to Metro Manila or abroad for advanced treatment, burdening families and creating economic imbalance. AppleOne Medical Group (AMG), the healthcare arm of AppleOne, is bridging this gap by bringing world-class care closer to home.

By redeveloping VisayasMed Hospital Cebu into a city center for health with the newly launched Singapore Cancer Center, modernizing United Shalom Hospital in Tacloban with a sustainability-first approach, and operating Brokenshire Medical Center in Davao as both a tertiary hospital and training ground for future doctors, AMG is advancing its mission to make competent and compassionate healthcare the standard across the region.

Powering the South’s next chapter

With VisMin’s rapid growth comes greater demand for reliable energy. Aligned with the Philippines’ renewable energy roadmap which calls for 35% renewables in the energy mix by 2030, VisMin’s vast land availability makes it a natural hub for green projects. 

Through its renewable energy arm, Astronergy, AppleOne is positioning itself as an early mover with its first solar farm in Zamboanga del Norte. Under the financial stewardship of its CFO Leif Bajarias, the project not only supports the local grid via a power purchase agreement with Zamboanga del Norte Electric Cooperative, Inc. (ZANECO) but also advances the country’s renewable energy transition, ensuring that growth in the South is powered sustainably.

Partner in Progresshe project not only supports the local grid via a power purchase agreement with Zamboanga del Norte Electric Cooperative, Inc. (ZANECO) but also advances the country’s renewable energy transition, ensuring that growth in the South is powered sustainably.

Partner in progress

Across all sectors, AppleOne’s approach remains the same and that is to partner with world-class institutions, elevate regional talent, and build with integrity. In doing so, it contributes to VisMin’s ascent not just through its own growth, but by creating multiplier effects through jobs, tourism, healthcare access, and clean energy.

“As VisMin cements its role as a growth center, AppleOne is proud to be a partner in progress and we will ensure that world-class living, care, and opportunity are no longer concentrated in the capital, but shared across down South,” Ray Go Manigsaca affirmed.